People voluntarily give money or donations to organizations or individuals, such as those who need medical assistance. From home visits to traditional donation envelopes at community-held events, fundraising has gone from in-person to digital in these modern times. Of course, the best practices should remain, and new innovative fundraising solutions should be explored.
Do you need help paying for your healthcare treatments, bills, and other medical expenses? If yes, keep reading to learn the best practices of medical fundraising.
1. Install Fundraising Digital Signage
One of the newest and most modern fundraising ideas is installing fundraising digital signage. One of the commonly recognized digital signage features is a campaign thermometer that displays your goal’s dollar amount. This feature seems to excite people as they see the increase of the total sum and could motivate them to participate and donate. Everyone involved is given the assurance that every dollar counts, making a big difference in attaining your fundraising goal.
Whether you’re fundraising for an organization that helps cancer patients or fundraising for a sick family member, installing a fundraising digital sign in your partner hospital, clinic, or medical facility is a fresh and good idea to attain your objectives.
Here are other examples of fundraising digital signages that connect the best with viewers:
- Donor List: People can view the names of those donating to your event.
- Donor Stories: Highlighting the stories of donors is one way to show your appreciation, which could lead them to repeat a donation and give additional support.
- Campaign Stories: Draw more people into your cause by showing key information of your campaign story on your digital sign.
2. Fundraise In Your Social Media
If a loved one needs help with their medical expenses, you can use the influence and reach of social media to request assistance. Here’s how:
- Create A Campaign Plan: Start your social media campaign plan by creating a title and a hashtag you can use across all your social media accounts. You need to decide how long your fundraising campaign should run and design a landing page to educate people about why you’re fundraising. Of course, don’t forget to set up track benchmarks to monitor your progress.
- Choose The Right Platform: You can concentrate on one or several social media platforms, depending on the number of connections or friends you have. The bigger your circle, the more opportunity you have for people to support you.
- Reach Out To Social Media Influencers: Even if you belong to an established non-profit organization, you still might find it difficult to fundraise enough money to reach your goal. So, you might need to consider working with influencers who might support the same causes you do. These individuals may be able to reach more potential donors.
3. Use The Right Fundraising Online Tools
Fundraising tools are now available to easily run campaigns online. These campaign tools may either come for free or at a low-cost fee. Check these tips when choosing the right fundraising tool for your campaign:
- Check The Fundraising Tool Provider’s Website: Fundraising tool providers have websites you can visit to learn how their tools work. You can read testimonials from previous and current fundraisers about how the tool helped them come up with the money needed for medical expenses for cancer, traumatic injuries, or other diseases.
- Check The Features: Find out the best features of the fundraising tool. Are they suitable for you? Do you think the features can help you run your medical fundraising campaign more efficiently? You may want a tool with custom event pages, a free mobile fundraiser app, and dashboard analytics to monitor your campaign. Other nice features include e-mail fundraising capability, encrypted transactions for safe funds transfer, and seamless member management.
4. Don’t Ignore Offline Fundraising
The simple, traditional fundraising strategies are still important. Some connections might not be tech-savvy and might prefer the old ways of donating to following what’s trending. Don’t miss implementing offline fundraising strategies such as:
- Direct mail fundraising
- Community events such as a contest or raffle draw
- Concerts for a cause
- Door-to-door fundraising
5. Sell For A Cause
You can sell items online in major marketplaces and write a short paragraph on the listing about sharing a percentage of all profits for a cause. This way, you can support a friend or family member with their medical expenses. This fundraising strategy is also applicable via social media. Just make sure you provide key information, such as the patient’s name or nature of the medical illness, about your cause to encourage people to buy your products.
Fundraising for medical expenses can be challenging. But if you have the right knowledge and tools to use, you’ll be able to attain your goal. With courage, creativity, and hard work, you can come up with the sum amount of money you need to support the financial and medical needs of the person you hope to help.