Coronavirus pandemic has extended its wrath over all the businesses and industries. It has crippled the backbone of several countries to a great extent. In the wake of COVID 19, people are praying for getting things back to normal. But amidst all this panic and chaos, people are slowly adapting to the new normal. CBD product outlets and stores are no exception. They are also striving to raise their service bars to facilitate the customers to trigger contactless deliveries. Here in this article, you will get to know how the CBD marketing strategies are going to change amidst and post this pandemic crisis.
Hike in online sales
CBD products are available at gas stations, convenience stores, pharmacies, etc. But due to the pandemic that has taken a toll on human health across the globe. Many countries are undergoing lockdown for indefinite periods. In such a case, the availability of these CBD products is being restricted mainly to online platforms. The closing down of business stores have raised the demand for online sales of CBD products.
Once this pandemic ends and things start to take a normal font, things may resume, and you can find CBD products back in stores and outlets again. Until then, online selling remains the most convenient method adopted by many companies in this business.
Reduction of foot traffic
Despite all the lockdown rules that the officials have imposed on their citizens, there are a few countries that have started giving relaxation. The lockdown phases are surely going to be lifted sooner or later, but Corona’s terror will remain for long. So to limit down the contact and to reduce down the traffic in stores, there are chances that more and more such stores are going to practice curbside pickup.
Many CBD vendors are practicing this trend of curbside pick-up, where customers can order their products over the phone or any other method in advance. And, all they need to do is to park their car in front of the stores. Further, the products will be delivered to them in their car without making them take the pains of stepping out of the car.
Not only is this a kind of luxury service provided by the storekeepers, but it is also highly beneficial for people who have a strict timeline and cannot afford to wait at the stores for long.
Factual CBD Marketing strategies
CBD is mainly supposed to ease anxiety, acne, and depression. But multiple companies have been making false claims about CBD usage. But this crisis has changed the situation. Many companies making false claims have either received warning letters or have lawsuits filed against them.
This initiative has helped in eliminating illegal and unethical sellers, further preventing the less informed people from falling prey to such false information. Thus advertising honestly has taken an upfront during this pandemic to stay in the market.
Conclusion
The coronavirus pandemic has devastatingly hit the world and made things a lot difficult for humanity. But on the other hand, business owners have made a way of offering consumer-friendly services to ease things a bit. Online privilege is taking a boom and is predicted to continue for the long term even after this virus ends. CBD marketing is no exception and is undoubtedly going to follow the same path post-COVID.
